The Pure Rum label responds to a growing demand from rum professionals and amateurs for natural products, offering them guarantees and transparency. It was born from the meeting between owners of rum brands, a spirits distributor and an independent working for rum festivals, who all had a common will to act for the transparency of rums and for the consumer. Together, they set up an association (french law 1901, non-profit association) which is the owner of the Pure Rum Label.

The Pure Rum label aims to allow brands to communicate in a transparent way the composition of their rums. It is based on quantifiable and measurable criteria: sugar, vanillin, glycerol, and syringaldehyde. The labeled rums are analyzed by an independent laboratory and the results are published on the website.

Pure Rum Label

1 / The labeled rums are analyzed by an independent laboratory,

2 / Rums containing additives (glycerol, vanillin ...) are excluded from the label,

3 / The added sugar level is measured and none of the rhum exceeds 12 g / l,

4 / The labeled rums undertake to communicate the minimum age and not the maximum age of rums

5/ The results are published

Guarantee : rums complying with the European regulations, and whose taste effectively comes from the production, the distillation, and the aging.

Transparency : all information published and accessible on the website.

Analysis

As part of the analysis it was all about to check the contents of the rums on five components : added sugars (sucrose, glucose and fructose), glycerol, vanillin, syringaldehyde and ethyl vanillin.

For more information on the criteria and choices, visit the Frequently Asked Questions page.